If you’re an online entrepreneur who wants to learn the right strategies, ways to grow your business and your community, and the reasons why you need a brand strategy, you, my friend, are in the right place. 

Before I devised my brand and marketing strategies, I struggled with knowing how to reach the right people. The people I knew my products and services could help. I knew what my niche was, but I didn’t know the right steps I needed to take to reach them. 

I felt like I was going in circles and getting nowhere. No matter how much progress I “thought” I was making, I still struggled with how to attract my audience. There were several times when I thought to myself, “just forget it.” Thankfully, though, I never threw in the towel. I made it a point to invest in myself and my business and learn what I needed to learn (and still learning). 

When I realized how many other people were also struggling with branding, I knew I had to find a way to help myself – and them. Now, instead of getting frustrated, I help my clients lay out their brand strategy so they can enjoy more control of their lifestyle.

If you want to grow your business and gain more control of your lifestyle, having a brand strategy can help you, too.

Reason #1: You’ll get more done.

It’s easy to get distracted with everything life throws at us, isn’t it? But it doesn’t have to derail you, not with branding. 

When you know how to build your brand strategy, you’ll get more of the important things done.

Reason #2: You’ll gain clarity.

If you want to get somewhere, you need to know where you’re going! Once you have clarity, you can start gaining momentum. 

When I first got started, I used to see so many accounts online (especially on social media) and thought to myself, “wow, just wow! These brands and messages are poppin!”

I felt like I didn’t have the time I needed to really learn how to build my brand. Not long after having those feelings, I got serious about my goals, what I wanted for my business, and how I wanted to help make a difference for others, and that’s when I started to gain my momentum.

Reason #3: You’ll establish credibility.

The best way to establish credibility is to be seen – the right way. My branding strategies will enable you to do it with authenticity and get results.

Learning how to build your brand the right way will help establish you as an expert in your field. 

Reason #4: You’ll maximize your online presence.

With marketing techniques and social media algorithms changing all the time, it gets confusing. My branding course teaches you how to build your brand the right way, from the start. 

When you get good at branding, you’ll reach more people, make a better impression, and create relationships. And that translates to more opportunities and more sales. 

Then, regardless of what changes, you can make an impact.

Reason #5: You’ll gain confidence.

Do you suffer from imposter syndrome? You’re not alone – everyone on the planet does at times, so don’t feel bad about it. Instead, take action! 

When you gain a deeper understanding of branding, you’ll feel more confident about your expertise – and that increases client confidence in you.

Reason #6: You’ll make more money.

We’re in business to help people, but we all need, and deserve, to make money. Even charities need to be profitable if they want to continue their work. 

So, when you use the right branding strategies, to grow your business, you’ll learn how to pre-qualify clients with my course. Get ready to increase your income!

Reason #7: You’ll save time.

Time is a limited resource that we all wish we had more of. We can’t but what we can do is find more. 

When you block your time, you’ll find your time “savings bank” is full again, allowing you to do more of the things you’ve been wanting to – like take that vacation you’ve been promising your family!

Years ago, I started blocking time on my calendar for everything. Not just for taking care of business tasks either. I also blocked out time that was strictly for my family and I didn’t let anything interrupt that time, no matter what. As a result, that showed those around me the things that were most important to me. 

Automating certain tasks is another way that I have been able to save time. This has allowed me to free up even more of my time. Things like social media posts and weekly emails to my community are examples of some of the tasks I have automated. 

Reason #8: You’ll save money.

When you track your time to understand where your money is going, you can start plugging those financial holes. 

Do you really need to do so many administrative tasks yourself, or can you hire them out? Your time is valuable. If creating your own brand strategy isn’t the best use of your time, then use my proven strategies to help you instead. 

Saving money is like finding money; it’s painless and fun.

Reason #9: You’ll help more people.

That’s the goal, right? But you don’t want to get out there and sell, sell, sell. And ugh, who wants to? Here’s a better way. 

My branding course helps you get the word out to more people, ethically and painlessly, by showing you how to understand your customers better and build stronger relationships. 

It all leads to helping more people

Reason #10: You’ll attract the right clients.

Maybe you’re at that stage in your business where you’re taking on every client that comes along. We’ve all been there. It’s likely some of them aren’t in alignment with your values. 

My course will help you pre-qualify clients and learn how to attract only your perfect clients. 

You’ll never have to deal with a “problem child” again.

Reason #11: You’ll work with less effort, more grace.

You can make your work easier and more enjoyable when you invest in my course. That’s because, I will show you the exact steps to take to style your brand, identify your perfect customer, implement specific tools that will help you grow and thrive in every area of your business, and begin building your email list. 

Once I stopped guessing how to run my business and started investing in the right courses and programs, my “work” became less like work and became far more enjoyable. 

And my clients get better results. 

There you have it, 11 reasons you need a brand strategy. When we invest in ourselves with the best tools, positive and powerful results are inevitable. 

If you’re ready to have more control of your lifestyle, and learn my latest tips and strategies to build and style your brand, become a member of my email community.

11 Reasons Why You Need A Brand Strategy Share on X

WRITTEN BY 

Demet Nicole

Entrepreneur, Brand Strategist, & Business Coach

As a brand strategist, business coach, and online business entrepreneur, Demet Nicole helps entrepreneurs create, organize, and brand online businesses, beyond the 9-5.

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DemetNicole
DemetNicole

Digital Organization and Brand Design Coach for Solopreneurs. Sharing the best tips, strategies, and resources in digital organization and brand design for solopreneurs juggling a 9-5. As a solopreneur who has been juggling a 9-5 job and side business for over nine years, I understand the challenges of maintaining a balanced life while pursuing one's passion. That's why I am passionate about helping other women who are pursuing their side hustle dreams.